Here at florèz wines we embrace old world technique and sensibility. Everything begins with the vineyards and the best quality starting ingredients.

Some of the vineyards we are farming ourselves using organic practices, and dry farming management. To supplement we source fruit from organically and sustainably farmed vineyards. We work to stay as local as possible to the Santa Cruz area.

We follow through with astute craftsmanship utilizing native yeasts, eschewing additives, racking well but never filtering, a carefully monitored élevage without sulfur and sur lie, and bottling with minimal effective sulfur or less.

Always in pursuit of improvement we hope to deliver wines of pleasure and ease on the body.


Our Story

florèz wines was founded by James Jelks in 2017. Born in Santa Cruz and raised in Davis California Jelks is a west coast kid. After a decade of wine fascination, attending UCDavis E&V program, and working worldwide Jelks set his sights on producing wines in Santa Cruz county.